Addscribe

About

Addscribe is an AI-powered video creation platform that transforms how brands create short-form marketing content. The platform enables brands to generate custom influencer-style videos for TikTok, Reels, and Shorts in under 30 minutes — a process that traditionally takes weeks. Users can choose from 100+ AI avatars or create custom ones, get weekly trend-driven video ideas tailored to their niche, and produce multiple on-brand videos from a single idea. The platform ensures brand consistency across all content while dramatically reducing production costs from $500+ per video to just $3, making professional video marketing accessible at scale.

Features

• Get hand-picked trend ideas for your niche every week.
• Choose from 100+ ready voices and faces, or create a custom avatar you can remix for different scenes.
• urn an idea or script into short, publish-ready videos that match your goal
• Smart editing and storage for optimized videos with b-rolls and product showcase

Challenges

• Building scalable backend infrastructure to handle AI video generation, processing, editing, and storage at scale
• Deploying microservices architecture on AWS to enable efficient serverless processing for AI video workflows
• Designing and implementing video generation logic that processes user inputs, scripts, and trend data into publish-ready clips
• Creating a responsive full-stack web application that seamlessly integrates complex AI video generation workflows

Approach

• Developed backend services with Node.js handling user flows, video generation logic, and scaling mechanisms for concurrent video processing
• Deployed microservices on AWS using serverless architecture, enabling efficient and cost-effective processing of AI video workflows
• Integrated AI-driven video creation pipelines that allow brands to generate custom short-form marketing videos at scale
• Built the full-stack web application using Flutter Web, creating a responsive and interactive user interface for seamless video creation workflows

Results

• Achieved 70% faster video production compared to traditional methods, enabling brands to create content in minutes instead of weeks
• Delivered 2.3x higher click-through rates on video campaigns, demonstrating the effectiveness of AI-generated, trend-driven content
• Enabled brands to reduce video production costs by up to 60%, from $500+ per video to as low as $3 per video
• Scaled the platform to support high-volume video generation with serverless AWS architecture, ensuring reliable performance at any scale